As we start to play and explore with new AR/VR mediums like Oculus and HoloLens there is a stronger shift from the traditional medium of working from a more transaction with-known-outcome based model to a more expressive and exploratory model. In the context of many enterprises this is a bigger shift - albeit some of it they have started seeing with mobility but still not the same.
I really like how Rick explains and expresses this both in terms of definition and thinking. The clay analogy I think really helps.