Try not to do it again guys. Oh, and thanks for the Gmail accounts
Google’s prime directive remains intact. The Securities and Exchange Commission ruled Thursday that the company’s missteps in not registering millions of options and not keeping quiet during the pre-IPO quiet period were not “evil” but “very naughty.” Practicing semi-tough love, the SEC levied no fine but extracted a solemn promise from Google never to do it again. The company’s general counsel, David Drummond, took the bulk of the wrist-slapping over the failure to register more than $80 million in employee options, a move the SEC said he knew would let Google keep a lot of financial information under wraps. The commission also let slide a big Playboy interview with founders Sergey Brin and Larry Page that appeared during the pre-IPO period in which company execs are supposed to be seen but not heard (see “ Google guys to Playboy: They’re real and they’re fabulous … no, our options, you idiots ”). Marc Fagel, assistant district administrator of the SEC’s San Francisco office, told the L.A. Times the agency wanted to give Google a public scolding to as a warning to others , but didn’t fine it because the violation did not cost investors money and company executives cooperated with investigators. And investors? Way, way past all of this . ...